National Women's Editoral Forum Media Training Insitute Presents:
"Ready For Prime Time" Training 2010
December 13, 2010, 9am – 5:30pm
National Press Building, Washington, DC
"Preparing Women to Voice their Issues Through the Local and Mainstream Media"
While in the 2010 mid-term elections more women ran for office than ever before, the 112th congress will see its first decrease in the number of women members in three decades. More than ever, it is critical that women’s voices are represented in opinion oriented media.
While women account for more than half of our nation’s population, our perspectives on critical policy issues are underrepresented in the media. Fewer than 20% of op-eds on the editorial pages of our nation’s newspapers are authored by women and even a smaller percentage of women appear on America’s radio and television public affairs talk shows.
In response to this disparity, the National Women’s Editorial Forum (NWEF), a project of American Forum, was created to increase the number of women’s voices in opinion-oriented media. The NWEF training is designed to equip women with the necessary tools to ensure those women’s voices and perspectives – on all key policy issues of the day – get read, get heard and get blogged.
The National Women's Editorial Forum invites you to claim your place in the commentary continuum!
The NWEF’s “Ready for Prime Time” training is an advanced one- all day training for executive women who have experience working with the media and are looking for an opportunity to fine-tune their writing and public speaking skills.
The day will begin with a Bookers Breakfast at 9 am on Monday, December 13, 2010 at the National Press Club followed by comprehensive media training in the National Press Building from 11 am – 5:30 pm. The day long training will focus on writing and pitching opinion pieces, applying TV interviews techniques, and effective use of social media. Participants will leave with a coupon from NWEF for a one hour personalized consultation and pitching for one op-ed piece. After the training, participants are entitled to a reduced rate taping session to produce your “Ready for PrimeTime” professional quality videotape -- a great resource for women who are serious about getting on television talk shows.
Participants will have an opportunity to network with bookers from leading talk shows in the area. Our past panelists have included Autumn Brewington, op-ed page editor of the Washington Post and bookers and producers from Hardball, Charlie Rose Show, Face the Nation and To The Contrary’s Bonnie Erbe.
As a training participant, you will have an opportunity to:
· Network with bookers from top national television talk shows and media outlets
· Author an op-ed on the policy issue of your choice
· Learn how to pitch yourself to the media
· Receive professional media coaching for radio and television appearances
· Learn how to use social media effectively
Apply to become one of the 15 participants in our next
“Ready for Prime Time” training
Sign up for the National Women’s Editorial Forum Training Day!
"Ready for Prime Time"
Deadline for submissions:
December 1, 2010
Training Fee: $250.00
*For more information about available need-based scholarships contact